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eBook Deals & PDF Download The New Mainstream: How the Multicultural Consumer Is Transforming American Business by Guy Garcia

Author
Guy Garcia
Publisher
HarperBusiness
Date of release
Pages
336
ISBN
9780060584665
Binding
Paperback
Illustrations
Format
PDF, EPUB, MOBI, TXT, DOC
Rating
3
42

Book review

An economic revolution is transforming America: the New Mainstream. In this groundbreaking book, Guy Garcia explains how Americans will eat, work, play, learn, and spend money in the twenty-first century—and why any organization that ignores the lessons of the New Mainstream is doomed to fail.

Led by the growing statistical and buying power of blacks, Latinos, and Asians, the New Mainstream is a loose coalition of minorities who have been forced to forge their own identity in American culture—even as they use and consume goods and services targeted to the general public. This shift in consumer buying power is not only transforming how products are developed, marketed, and bought, it also illustrates that diversity is the driving force of American capitalism. As Garcia shows, The New Mainstream is both a wake-up call and a road map to this new economic reality.


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The New Mainstream: How the Multicultural Consumer Is Transforming American Business by Guy Garcia

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